Patricia Santiago Williams' Resume

PATRICIA SANTIAGO WILLIAMS

407.538.0799 -

Arlington, VA

SUMMARY

Customer focused professional with over twelve years experience successfully utilizing communications and organizational strengths. Proven strategist utilizing print collateral and Internet technologies to coordinate and implement marketing strategies increasing customer clientele. Able to establish priorities, manage project time lines and resources. Demonstrated experience working diplomatically with all levels of staff. With an upbeat, proactive and resourceful outlook, able to use skills to accomplish organizational goals effectively and efficiently.

SKILLS
Proficient in Mac and PC Platforms; Microsoft Office (Outlook, Word, Excel, PowerPoint, Access, Publisher) Adobe Creative Suite (Illustrator, Photoshop, ImageReady, InDesign, Acrobat) Social Media Publishing (WordPress, Blogger, Twitter, Facebook, Video, Photo), Fluent in Spanish

WORK EXPERIENCE
Orangejack LLC (Self-employed), Orlando, FL	April 2008 - Present
Visual Communications
As a small business owner, perform all administrative duties, including office management, coordinating travel and client meetings, tracking timelines and budgets, etc.�? Design, produce and present comprehensive visual communications strategies through print and Internet marketing strategy Utilize content management systems for web publishing (Wordpress, Blogger, Wiki) Train clients in new technologies Research and analyze client's mission and goals to create a new customized overall strategy focused on achieving client objectives Research currents design and marketing trends to create logos, marketing collateral, brochure layouts, convention banner designs, Web site design, and invitation design Create and implement brand and corporate identity -
Campus Crusade for Christ International, Orlando, FL	July 1996 - March 2008

Visual Communications & Marketing Office of the President, Orlando, FL, Sept 2001-March 2008 Evaluated and analyzed existing communication strategy for approximately 13,000 female worldwide employees and implemented new print and online strategy Planned, designed, created and implemented women's comprehensive community-based Intranet website focused on providing resources for professional and personal development Created multi-step international and national marketing strategy and collateral to introduce and advertise new women's Intranet community Reached 31% of female employees at conference in Korea Reached 19% of female employees at U.S. National Conference Identified and provided leadership by training key in-country employees both virtually and in-person to participate and lead in Intranet community Collaborated on six page quarterly corporate women's newsletter mailed to approximately 10,000 women internationally; obtained and edited content Researched and analyzed specific cultures and design trends to create marketing collateral for international conferences Researched Thai culture and design trends to create logo and marketing materials for Bangkok conference; organized logistics On leadership team for first corporate international Internet Marketing conference in Hungary; organized logistics, liaison to conference speakers, plenary speaker of design principles for Internet marketing Developed branding and print collateral for annual Human Resources conference Key member of marketing leadership team for corporate Intranet release during U.S. National Conference of over 5,000 U.S. employees Responsible for new proprietary Intranet including research, design and creation of branding, print and marketing collateral, logo creation, color palette Created effective and successful trade show exhibit for the release of proprietary Intranet Produced, designed, edited and translated articles for Latin American quarterly newsletter into English for over 1,000 U.S. subscribers Liaison to Latin America contact in Bolivia Examined technology resources and capabilities of employees in African countries in order to improve technology communication Trained over 300 African employees from 30 countries during Kenyan conference in the use of new technologies enabling easier communication and more effective use of their resources Graphic Design Updated 30 year old booklet by researching current design trends creating two modern designs to appropriately reflect the intended audience: one for a younger audience and one for a more mature audience. Over 5,000 copies printed Provided photographic storyboard for Distance Learning project for use in Africa and Latin America Optimized design for low-bandwidth target audience Created web design layouts for multiple concurrent team projects Developed proof of concept designs Supported web developers with visual design needs Student Interactive Leader Researched, developed and implemented educational goals and curriculum for national Hispanic college students Lead various logistical teams for African American and Hispanic national conferences Mentored Hispanic college students to be counselors to local peers Created marketing materials to expand organizational reach and events Coordinated speakers and logistics for weekly student meetings -

EDUCATION
Virginia Tech, 1996
BA in International Studies & Spanish